Disney And Iron Man 3 - Making Stark Industries A World of Tomorrow
I think everyone was huffing and puffing about Disney buying Lucas Film and to some extent Marvel don't realize the beneficial good that can come out of it. Take the fact that before this, the only way you could have a real life experience with Marvel stuff was by going to Universal Studios Florida's Island of Adventure. Now we have Disney giving Stark Industries a little bit of Innovations to show off and cross promote the newest Iron Man 3 film.
Fans of the franchise can go down and see many of the props and suits used in the film while in the Disney theme park. How cool is that?