If you think this is some sort of new movement, it's not. Craft beer has been with us for a long time and you just didn't really know about it. For shame, you could have been drinking good beer like and with the rest of us all along. It's not too late to start now. But here, enjoy this little video about the art behind it.
Oh yeah, you can see Nick from New Girl with a Craft Beard and the hot Olivia Wilde on demand on Drinking Friends.