Alcohol and Foreigners
The latest news that Maker's Mark was going to drop the ABV% in their bourbon only to meet a PR nightmare and buckle in restoring the ABV% to normal unearthed the basics that American bourbons are in hot demand overseas. That is, after all, what caused the prices to fluctuate and have them consider such a move.
Apparently this is big business, maybe it's because of their mascots and marketing....
Sort of reminds me of....
Subscribe to:
Post Comments (Atom)
Posts
No comments:
Post a Comment