Saturday, March 2, 2013

Alcohol and Foreigners

Alcohol and Foreigners 

The latest news that Maker's Mark was going to drop the ABV% in their bourbon only to meet a PR nightmare and buckle in restoring the ABV% to normal unearthed the basics that American bourbons are in hot demand overseas. That is, after all, what caused the prices to fluctuate and have them consider such a move.

Apparently this is big business, maybe it's because of their mascots and marketing....

Sort of reminds me of....

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