Friday, October 18, 2013

Breast Cancer Awareness

Breast Cancer Awareness

It's October and besides horror filled things, the one aspect to this month you should be aware of is breast cancer awareness. You'd be hard pressed to miss all the coverage of it considering the amount of pink shit is on the shelf, as well as the amount of slutty costumes that clearly are creating awareness for breast cancer research, right?

One aspect that I have always... ALWAYS hated, has been the Pink Breast Cancer Awareness marketing campaign. It's such udder bullshit. Especially since they force that pink all over the place. But worse of all, it's one of those situations where you believe you're doing something noble and justified, but in the end it's nothing more than a cash grab by greedy corporations. The NFL is terrible at this. Just see how bad the NFL likes to use Breast Cancer Awareness to make a quick buck.

According to the data received by Darren Rovell of ESPN, the NFL takes a 25% royalty from the wholesale price, which is often 1/2 the price of retail, and donates 90% of royalty to American Cancer Society.

So for every $100 of pink crap you buy, $12.50 goes directly to the pockets of the NFL. And of that, $11.25 goes to the American Cancer Society. and the NFL keeps the rest. The remaining money is then divided up by the company that makes the merchandise (37.5%) and the company then sells the junk at 50%.

You need to consider that only 71.2% of money the ACS receives goes towards research and cancer programs

NFL Breast Cancer Awareness Revenue

After everyone has gotten their hands into the cookie jar, only about 8.01% of the money spent on pink NFL merchandise actually goes towards cancer research.  Those are numbers way too fucking low for the amount of bullshit they do in order to guilt you into awareness.

According to the NFL, any money they take in, that is not donated to ACS, is used to cover the cost of their breast cancer awareness program. "A Crucial Catch." The NFL also donates about $1 million per year to the ACS in their first three years of program. But even with that amount, I can't help but feel that this is nothing more than a cash grab.

If people really want to show support for their team as well as for breast cancer awareness, that's all fine. But let's be honest, awareness is fucking stupid. We are all well aware of Breast Cancer. If your aunt or mother doesn't have it, perhaps your wife or sister has had a scare.

It's the one the media just loves to rally around because it's, well, boobs. Who doesn't like those? But giving money to the NFL for breast cancer awareness is fucking stupid. You're better off going directly to the source that is working to fight cancer instead of lining already deeply filled pockets of businessmen. Because the sad truth is that a very small amount of fans' money is actually reaching where they intended it to go. 

But there's a bigger issue with just "Awareness" in itself. Which I'm sure I'll get into in two weeks after the massive amount of Halloween centric blogs come about, but yeah, the whole push for charity awareness is fucking pointless and makes you look like an asshole. 

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