Saturday, January 21, 2012

McDonalds McBites

McDonalds McBites

It's pretty funny that I don't have to do anything to that title and it comes out sounding like it's insulting McDonalds in some shape. Thanks Ronald, you made my job a whole lot easier today.

In any case, this is how long it has been since I touched a McDonalds product. I didn't even know that McBites existed. And why should I? It's not to sound like some prissy person who just snubs their nose at fast food, but let's face it, I have not had the itch to try shitty fast food for a long time.

To add to that, there already exist the notion of chicken in bite size form. It's called a chicken nugget. So when I saw a poster for McDonalds McBites and it looked like just round chicken nuggets, I was confused as all fuck. But sure enough, McDonalds McBites exist.

With rising beef and dairy prices forcing McDonalds Corp. to raise menu prices on Big Macs and other offerings, the world’s largest fast food chain is trying to find tasty alternatives for frugal shoppers.

The latest creation? “Chicken McBites,” a fried snack that is being billed as crispier than conventional chicken nuggets. The so-called popcorn chicken has been rolled out in Detroit, and comes with a variety of dipping sauces and starts at just $1.99.

But will consumers eat up the item, or will the simply see it as a way for McDonald’s to cut out meat to beef up margins?

It’s worth noting, too, that McDonald’s has made other recent attempts to expand its chicken menu. Late last year, McDonald’s began testing spicy chicken sandwiches by introducing Jalapeño Cheddar and Cheddar Onion McChicken varieties in San Diego. The sandwiches are being sold in other markets in California and, this week, were made available in Texas.

The article says a lot. The focus point should be that with Beef prices rising this is their solution. Sounds pretty funny if you ask me. A place known for its burgers is just going with the chicken items when times seem lean on beef.

Or is it that this is just another move McDonalds is making against the ever expanding Chick-Fil-A. I mean, what next, will McDonalds come out and say that they hate the gays as well? They copied Chick-Fil-A's sweat tea concept, "healthy" chicken sandwich option and now they're going after the Chick-fil-a looking chicken nuggets option?

But back to the real issue here. Why the fuck does McDonalds even need this? Again, they already have Chicken Nuggets. Was there really demand in the market place by people who felt that they weren't fully able to commit to eating a whole chicken nugget and thus needed, nay, demanded that McDonalds fill their request for a smaller, bite size breaded chicken option?

Someone answer me that because I'm really confused on the matter. What sort of conditions have to exist that you take something already small and you make it even smaller? I know the craze for sliders has been wild and makes everyone just stop and want to spend even more money on less meat products. Which I guess I still don't get, but hey, it's out there and I will gladly critique that when it comes to places like Burger King making slider options.

And even then, I can somewhat understand those a little more because if you get three small burgers that all have different flavor profiles or items in them, then at least you're sampling three different meals opposed to chicken bites, which is the same breaded and fried chicken flavor bite after bite. Only difference is that you need to take more bites or pay more for less meat.

Hell, Chicken Nuggets don't even get you laid anymore.

A Los Angeles woman was arrested on suspicion of prostitution after she allegedly offered sexual favors in exchange for Chicken McNuggets, Burbank police said.

Khadijah Baseer was seen opening customers’ car doors in a McDonald's drive-through on the 1700 block of Olive Ave. late Wednesday night, Officer Joshua Kendrick told the Burbank Leader.

A customer told police that Baseer asked for free Chicken McNuggets in exchange for sexual favors. The man said he declined the offer.

You know, I could probably make a lot of funny comments about that, but I'm choosing to not touch that one with a ten foot pole.

In the end, it's a stupid choice by the consumer and I can only pray that they go away. Though knowing the masses, it'll be a hit and McDonalds will take it away, at best, to create some buzz and hype around it ala the McRib.

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