Friday, February 5, 2010

Superbowl Ads To Come... Focus on the Family

Superbowl Ads To Come... Focus on the Family

To be honest, I'm not much of a football fan and yet oddly enough I'm a huge Friday Night Lights fan and if you're not watching it, there's something wrong with you. Anyhow, without the knowledge on when the actual super bowl is, I suppose I'm talking out of my ass when it comes to the actual game. Good thing that no one actually cares about the game or the two teams playing it. We all realize that it's all about the ads that run through it.

The Super Bowl is so boring that one of the big reasons to watch it is the advertisement that runs through it. Just let that sink in for a minute. And if not for that, we all hope for some sort of train wreck in whatever Half Time show that is thrown together when you should be otherwise taking a piss or going on a beer run. Perhaps the super bowl would be better if it were just a regular football game without a 40 minute long halftime show by artists who have long since past their prime.

That's not to say that the advertisements are really any good. Super Bowl commercials are consistently awful and always have been. We've just been fooled into thinking that they're comical or outrageous enough to be talked about around the water cooler the next day. Well, if you still even have a god damn water cooler in your work place, you should have something to talk about on Monday as Focus on the Family is tossing up an ad...
In between the Dr Pepper, Doritos and Bud Light commercials airing during the Super Bowl on Feb. 7, one first-time advertiser will be pushing God's product line.
Focus on the Family will air a 30-second "life- and family-affirming" television spot, featuring University of Florida star quarterback Tim Tebow and his mother, Pam, during the coverage.

The Colorado Springs-based media ministry shot the ad with the Tebows on Tuesday in Orlando, Focus spokesman Gary Schneeberger said Friday. It is set to air before and again during the CBS broadcast of the football championship from Dolphin Stadium near Miami.

Tebow and his mother will share one of their many positive personal stories, Schneeberger said, but he wouldn't reveal which one. One contender is Pam Tebow's decision to carry her son to term despite a life-threatening pregnancy in the Philippines, where she and her husband, Bob, were serving as Christian missionaries.

The 2007 Heisman Trophy winner, also known for being home-schooled, winning an NCAA championship and wearing Bible-verse citations inscribed on his game-day eye black, agreed to appear in the ad because the issue of life is one he and his family feel strongly about, Schneeberger said.

Schneeberger wouldn't say how much it cost to make the ad or the price of air time. However, TNS Media Intelligence reported Monday that 30-second Super Bowl commercial slots, which will reach an estimated 100 million viewers, are selling for $2.5 million to $2.8 million, down from last year's record price on NBC of $3 million.

Declining donations at Focus on the Family have forced the ministry to eliminate more than 275 jobs in recent years. However, Schneeberger said, the money for the Super Bowl ad is not coming out of the ministry's general fund.
"Every cent for this ad was paid for by generous donors who specifically gave for this project because they are excited about this opportunity for Focus to show who we are and what we do," Schneeberger said.

Jim Daly, Focus on the Family president and chief executive, said in a statement that the Tebows' message about family comes at the right moment in the culture because "families need to be inspired."

"Tim and Pam share our respect for life and our passion for helping families thrive," Daly said. "Focus on the Family is about . . . strengthening families by empowering them with the tools they need to live lives rooted in morals and values."
So this ad, encouraging women NOT to abort even in the face of potentially deadly circumstances, is apparently not too controversial for CBS to run. On the other hand, CBS thought that this ad for the United Church of Christ was too controversial to run five years ago.

As you can read in this article from the Boston Globe
CBS and NBC both described the spot as too controversial. In a letter to the denomination, a CBS official said, ''Because this commercial touches on the exclusion of gay couples and other minority groups by other individuals and organizations, and the fact that the Executive Branch [the Bush Administration] has recently proposed a constitutional amendment to define marriage as a union between a man and a woman, this spot is unacceptable for broadcast."
I could say that this is pretty darn unacceptable but I suppose I can understand it. Advertisement dollars are really low and the ads they would have at once denied, are the ones they'll be more than happy to take a dollar or two from them. Even at the cost of looking like they're favoring some anti-abortion stance. Or should I say "Pro-life", as if those who are open for free choice of a person to what they want to do with their body is "Anit-life".

I know, I know. I'm sure it comes as a surprise to no one but NFL fans are kinda conservative, so maybe it's just preaching to the converted. But if they want to run an ad about abortion, why don't they just do it during Oprah? It'll make more sense and it will be female friendly. How awkward has it been the last few years for the ads to be for Viagra or some other penis erection pill that they're trying to sell? I'm trying to watch a football game.. or at least the awful ads, not trying to see how to get my dick harder. Need advice for that? Look at the cheerleaders of each side's team. There you go. No pill involved.

Another thing that Focus on the Family will do is send books that ridicule and reproach the practice of using condoms to schools in South Africa. I hope this pregnancy thing is a gimmick and nothing more than a fad because giving birth sounds pretty disgusting. What is with the world and their need to breed and pump out babies?

Then again, this may seem like a pretty decent ad. Abortion should be stigmatized for whites considering depressed birthrates. I bet they don't run any ads during the World Cup which, by the way, is the most-watched sporting event n the world. The Super Bowl is a distant, distant second. Besides that, who the fuck who is watching the Super Bowl even gives a shit about College football star Tim Tebow.


Any team that drafts Tim Tebow is a shameful team, if I ever seen one. This will mark the one ad only time Tim Tebow will ever be on during a Super Bowl, no doubt about that. There's a high chance that these commercials backfire on Focus on the Family because everyone fucking hates Tim Tebow except for southern baptists from Florida.

Besides, I've gone this long into the discussion about that piece of shit and not mention this article about how he likes to cut small children's dicks?
Tebow, famous for his charity and missionary work, spent his spring break in The Philippines. What was he doing? Circumcizing children.

"The first time, it was nerve-racking," he said. "Hands were shaking a little bit. I mean, I'm cutting somebody. You can't do those kinds of things in the United States. But those people really needed the surgeries. We needed to help them."

Richard Moleno, a Florida graduate and aspiring doctor, said: "You could see he was really into it. He thought it was cool. I'd make a stitch, he'd cut a stitch. He got his hands a little wet in surgery."
Yup, that's right Southern Baptist, this guy likes snipping off foreskin. That alone should have him packing. Then again, I'm not sure how much time he has to Focus on the Family when he's focusing on his wife's Bikini;

Maybe it's just me, but I don't think that bikini really fits here well. She has a quasi-celebrity boyfriend, you think that she would be able to afford something that covers herself up a little more. Wouldn't want the young kids killing a human sperm by depositing it into a Kleenex. It's really going to be rough when she turns 40 and is walking around with those things smacking her in the knees.

It's as if the Christianity movement is not only fiddling while Rome burns, but they're also playing with a full Orchestra, "Onward Christian Soldiers" while the charred crossbeams fall around them. And while using the excuse that you have to make more babies seems like a perfectly logical justification to get his girlfriend to sleep with him, I simply have to wonder why anyone, including yourself, could possibly bring a child into the world in this age of post-peak energy decline.

You're simply asking for them to live through the suffering through a bad Mad Max sequel with Tina Turner. If not some incredible tax debts that we're going to leave them. You're pretty much giving the middle finger to any offspring you produce. But still, no excuse NOT to try to sleep with what appears to be the person attached to those tits that Tim Tebow is fucking dating.

Besides, isn't that the whole point of the media format. Sex sells. Those are often the more popular of the advertisements. I'm sure you'll get a lot more reaction if you saw Tim and his girlfriend practice this whole "pro-life" thing on screen. Till then, why don't they just shut up about the politics of all this and get to the sexuality filled adverts.

It's bad enough you're watching the game, stuffing your mouth full of chips and beer/soda in an attempt to avoid social interaction in a very strange socially active method. But to toss in what is the equal of a topic grenade into the middle of a football game, a show that already has two sides providing tension towards each other with fans of both teams bumping heads to see which team is better, is it all that smart of a move to bring up pro-life/pro-choice into the middle of this?

You're just asking for trouble in all sorts of levels there. Why can't the ads go back to the way they once where. Silly and mind numbing. Nothing there but something to pass the few moments while you took a piss before coming back to the game. It really is ironic that now if you want to take a piss, just do it during the game as you sure as hell don't want to miss a minute of the commercial break.

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